The Art of Bobrick

The grand opening of the Bobrick showroom at the New York Design Center reimagines the space as a gallery of innovation, positioning the brand as a design powerhouse within the New York market. The event, themed "The Art of Bobrick," treats washroom environments as beautifully orchestrated sculptural spaces where architecture, engineering and design converge. I worked with a creative writer to develop a cohesive visual identity and messaging that translated this vision across every touchpoint of the guest experience. This included elevator wrap concepts to presenting products on white pedestals as sculptural artwork and overseeing curated activations like a custom-branded fragrance diffuser and a "Framing the Experience" social installation.

Deliverables included a vision board, event space design, signage, elevator wraps (concept only), digital and physical invitations, cocktail drink selections and names, event activations and guest favors.

Agency: Wray Ward, Group Creative Director: Shawn Kelley, Copywriter: Laura Harlick, Public Relations Associate Director: Gina Page, Production and Design: Happy Carter, Event Photography: Kevin Dale Photography